SEO report of apsfinancial.co.uk
APS financial – Proof you don’t need a bank
www.apsfinancial.co.uk/
We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.apsfinancial.co.uk/
Character length : 23
Title
APS financial – Proof you don’t need a bank
Description
We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_US
type: website
title: APS financial – Proof you don’t need a bank
description: We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
url: http://www.apsfinancial.co.uk
site_name: Advanced Payment Solutions Ltd
image: http://www.apsfinancial.co.uk/wp-content/uploads/2016/05/HomepageBannerV7.jpg
image:width: 1920
image:height: 480
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://apsfinancial.co.uk/robots.txt
https://apsfinancial.co.uk/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
APS financial – Proof you don’t need a bank
Character length : 43
Good! The title’s length is between 10 and 70 characters.
Character length : 43
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 18%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 5 | 12 | 1 | 0 | 0 |
Heading structure in the source code
- <H1> Systematically smashing banking barriers
- <H2> Smarter FinTech services for everyone
- <H3> For consumers
- <H3> For businesses
- <H3> For public sector
- <H2> Innovative products simply delivered
- <H4> We don’t believe in barriers. Instant, always-on Cashplus branded products and services redefine how individuals and businesses manage their money, and innovative open source services allow third parties to build their own bespoke payment products via APIs.
- <H3> Debit
- <H3> Credit
- <H2> Smart, instant and unique services
- <H3> Digital current accounts
- <H3> Online currency exchange
- <H3> No-fail Direct Debit service
- <H3> Emergency real-time overdrafts
- <H2> APS in the press
- <H2> Get in touch
- <H3> The company
- <H3> Useful information
- <H3> A name you can trust
Word cloud
- services10
- solutions10
- businesses8
- aps7
- financial7
- bank6
- instant6
- how6
- account5
- consumers5
- money5
- provider4
- banks4
- registered4
- products4
- million4
- credit4
- mastercard4
- banking4
- media3
- delivered3
- post3
- payment3
- traditional3
- customers3
- careers3
- sector3
- public3
- we’ve3
- manage3
- debit3
- october3
- news3
- simple3
- online3
- current3
- digital3
- barriers3
- we’re3
- authorised2
- see2
- advanced2
- all2
- regulated2
- name2
- under2
- customer2
- frn2
- fintech2
- conduct2
- authority2
- modern2
- get2
- small2
- open2
- running2
- bespoke2
- accounts2
- startups2
- day2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| services | |||
| solutions | |||
| businesses | |||
| aps | |||
| financial | |||
| bank |
Two Word cloud
- about solutions3
- financial services2
- current account2
- electronic money2
- home about2
- media careers2
Three Word cloud
- businesses manage their2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
7.10
Flesch Reading Ease
57.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.00
Dale–Chall Readability
6.30
SMOG Index
10.60
Spache Readibility
5.00
Number of letters
3936
Number of words
787
Number of sentences
102
Average words per sentences
8
Number of syllables
1314
Syllables in words
1322
Average syllables in words
1.67
Number of words in first three syllables
166
Percentage of word / syllables
21.09
Words not in Dale-Chall easy-word list
295
Words not in Spache easy-word list
209
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 1.3 seconds have passed until the page started to load.
Loading time
1,936 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
49
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://www.cashplusgroup.com/.. /jquery.js?ver=1.12.4
- http://www.cashplusgroup.com/.. /jquery-migrate.min.js?ver=1.4.1
- https://fonts.googleapis.com/css?family=Poppins:300,400,600
- http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6
- http://www.cashplusgroup.com/.. /styles.css?ver=5.0
- http://www.cashplusgroup.com/.. /front.min.css?ver=4.8.6
- http://www.cashplusgroup.com/.. /main.css
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
- http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
- http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.38
- http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/phil-aps.js
- http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/main.js
- http://www.apsfinancial.co.uk/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
380.54KB
Javascript minifying
You can save 7.8KB (33% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
- http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.5
- http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/styles/main.css
File size of all css files combined
261.55KB
CSS minifying
You can save 724B (21% compression) on the analysed URL by minifying the CSS files.
- By minifying http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6 you can save 520B (28% compression rate)
- By minifying http://www.cashplusgroup.com/.. /styles.css?ver=5.0 you can save 204B (13% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
41.76KB
Gzip compression
Error! By using Gzip you can save 210.5KB (83% compression) on your site.
- By compressing http://www.cashplusgroup.com/.. /main.css you can save 210.5KB (83% compression rate)
- By compressing http://www.cashplusgroup.com/.. /main.js you can save 86.9KB (71% compression rate)
- By compressing http://www.cashplusgroup.com/.. /jquery.js?ver=1.12.4 you can save 61.9KB (65% compression rate)
- By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/logo_epa.svg you can save 25.2KB (76% compression rate)
- By compressing http://www.cashplusgroup.com/.. /logo.svg you can save 21KB (62% compression rate)
- By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/CREDIT.svg you can save 18.5KB (29% compression rate)
- By compressing http://www.cashplusgroup.com/.. /scripts.js?ver=5.0 you can save 10.3KB (72% compression rate)
- By compressing http://www.cashplusgroup.com/.. /jellyfish-odometer.js?ver=4.8.6 you can save 6.6KB (67% compression rate)
- By compressing http://www.cashplusgroup.com/.. /jquery-migrate.min.js?ver=1.4.1 you can save 5.9KB (60% compression rate)
- By compressing http://www.cashplusgroup.com/.. /icon-cards.svg you can save 3.2KB (39% compression rate)
- By compressing http://www.cashplusgroup.com/.. /mc_logo_2.svg you can save 2KB (61% compression rate)
- By compressing http://www.cashplusgroup.com/.. /front.min.css?ver=4.8.6 you can save 1.4KB (64% compression rate)
- By compressing http://www.cashplusgroup.com/.. /logo_e-money.svg you can save 1.3KB (54% compression rate)
- By compressing http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6 you can save 1.2KB (65% compression rate)
- By compressing http://www.cashplusgroup.com/.. /front.min.js?ver=1.2.41 you can save 1.1KB (61% compression rate)
- By compressing http://www.cashplusgroup.com/.. /styles.css?ver=5.0 you can save 1KB (61% compression rate)
- By compressing http://www.cashplusgroup.com/.. /wp-embed.min.js?ver=4.8.6 you can save 647B (47% compression rate)
- By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/logo_ema.svg you can save 610B (45% compression rate)
- By compressing http://www.cashplusgroup.com/.. /Phone.svg you can save 440B (41% compression rate)
- By compressing http://www.cashplusgroup.com/.. /slider-arrow-right.svg you can save 365B (50% compression rate)
- By compressing http://www.cashplusgroup.com/.. /slider-arrow-left.svg you can save 359B (49% compression rate)
- By compressing http://www.cashplusgroup.com/.. /journeyline-hero.svg you can save 339B (41% compression rate)
- By compressing http://www.cashplusgroup.com/.. /journeyline-time.svg you can save 305B (41% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
38
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://www.googletagmanager.com/gtm.js?id=GTM-W2WLWJ | 15 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
9.68MB
Image optimisation
You can save 7MB (85% compression) by optimising the images below:
- By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Consumer.jpg you can save 2.2MB (98%) data.
- By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-SMEs.jpg you can save 1.6MB (98%) data.
- By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Proving-Its-Possible.jpg you can save 1.6MB (67%) data.
- By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Hero-1920x1080.jpg you can save 986.1KB (82%) data.
- By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Contractors-Resized.jpg you can save 602.9KB (79%) data.
Links
We found a total of 20 different links.
Internal links: 14
External links: 6
Internal links: 14
External links: 6
External links:
Internal links:
Website security
IP
217.160.223.131
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : Systematically smashing banking barriers, ( 530px from top )
Typos
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