apsfinancial.co.uk | Free Online SEO Audit for apsfinancial.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.apsfinancial.co.uk/

Character length : 23

Title

APS financial – Proof you don’t need a bank

Description

We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: APS financial – Proof you don’t need a bank
description: We’re not a bank, but a digital banking services provider that’s been leading the FinTech challenge to banks for more than 10 years.
url: http://www.apsfinancial.co.uk
site_name: Advanced Payment Solutions Ltd
image: http://www.apsfinancial.co.uk/wp-content/uploads/2016/05/HomepageBannerV7.jpg
image:width: 1920
image:height: 480

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://apsfinancial.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

APS financial – Proof you don’t need a bank

Character length : 43

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 18%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	5	12	1	0	0

Heading structure in the source code

<H1> Systematically smashing banking barriers
<H2> Smarter FinTech services for everyone
<H3> For consumers
<H3> For businesses
<H3> For public sector
<H2> Innovative products simply delivered
<H4> We don’t believe in barriers. Instant, always-on Cashplus branded products and services redefine how individuals and businesses manage their money, and innovative open source services allow third parties to build their own bespoke payment products via APIs.
<H3> Debit
<H3> Credit
<H2> Smart, instant and unique services
<H3> Digital current accounts
<H3> Online currency exchange
<H3> No-fail Direct Debit service
<H3> Emergency real-time overdrafts
<H2> APS in the press
<H2> Get in touch
<H3> The company
<H3> Useful information
<H3> A name you can trust

Word cloud

services10
solutions10
businesses8
aps7
financial7
bank6
instant6
how6
account5
consumers5
money5
provider4
banks4
registered4
products4
million4
credit4
mastercard4
banking4
media3
delivered3
post3
payment3
traditional3
customers3
careers3
sector3
public3
we’ve3
manage3
debit3
october3
news3
simple3
online3
current3
digital3
barriers3
we’re3
authorised2
see2
advanced2
all2
regulated2
name2
under2
customer2
frn2
fintech2
conduct2
authority2
modern2
get2
small2
open2
running2
bespoke2
accounts2
startups2
day2

Keyword matrix

word	title	descriptions	heading
services
solutions
businesses
aps
financial
bank

Two Word cloud

about solutions3
financial services2
current account2
electronic money2
home about2
media careers2

Three Word cloud

businesses manage their2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 4 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

57.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.00

Dale–Chall Readability

6.30

SMOG Index

10.60

Spache Readibility

5.00

Number of letters

3936

Number of words

787

Number of sentences

102

Average words per sentences

Number of syllables

1314

Syllables in words

1322

Average syllables in words

1.67

Number of words in first three syllables

166

Percentage of word / syllables

21.09

Words not in Dale-Chall easy-word list

295

Words not in Spache easy-word list

209

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.3 seconds have passed until the page started to load.

Loading time

1,936 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.cashplusgroup.com/.. /jquery.js?ver=1.12.4
http://www.cashplusgroup.com/.. /jquery-migrate.min.js?ver=1.4.1

List of render blocking css files

https://fonts.googleapis.com/css?family=Poppins:300,400,600
http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6
http://www.cashplusgroup.com/.. /styles.css?ver=5.0
http://www.cashplusgroup.com/.. /front.min.css?ver=4.8.6
http://www.cashplusgroup.com/.. /main.css

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.apsfinancial.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.38
http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/phil-aps.js
http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/scripts/main.js
http://www.apsfinancial.co.uk/wp-includes/js/wp-embed.min.js?ver=4.7.5

File size of all javascript files combined

380.54KB

Javascript minifying

You can save 7.8KB (33% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.apsfinancial.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
http://www.apsfinancial.co.uk/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.5
http://www.apsfinancial.co.uk/wp-content/themes/aps-ltd/dist/styles/main.css

File size of all css files combined

261.55KB

CSS minifying

You can save 724B (21% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6 you can save 520B (28% compression rate)
By minifying http://www.cashplusgroup.com/.. /styles.css?ver=5.0 you can save 204B (13% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

41.76KB

Gzip compression

Error! By using Gzip you can save 210.5KB (83% compression) on your site.

By compressing http://www.cashplusgroup.com/.. /main.css you can save 210.5KB (83% compression rate)
By compressing http://www.cashplusgroup.com/.. /main.js you can save 86.9KB (71% compression rate)
By compressing http://www.cashplusgroup.com/.. /jquery.js?ver=1.12.4 you can save 61.9KB (65% compression rate)
By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/logo_epa.svg you can save 25.2KB (76% compression rate)
By compressing http://www.cashplusgroup.com/.. /logo.svg you can save 21KB (62% compression rate)
By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/CREDIT.svg you can save 18.5KB (29% compression rate)
By compressing http://www.cashplusgroup.com/.. /scripts.js?ver=5.0 you can save 10.3KB (72% compression rate)
By compressing http://www.cashplusgroup.com/.. /jellyfish-odometer.js?ver=4.8.6 you can save 6.6KB (67% compression rate)
By compressing http://www.cashplusgroup.com/.. /jquery-migrate.min.js?ver=1.4.1 you can save 5.9KB (60% compression rate)
By compressing http://www.cashplusgroup.com/.. /icon-cards.svg you can save 3.2KB (39% compression rate)
By compressing http://www.cashplusgroup.com/.. /mc_logo_2.svg you can save 2KB (61% compression rate)
By compressing http://www.cashplusgroup.com/.. /front.min.css?ver=4.8.6 you can save 1.4KB (64% compression rate)
By compressing http://www.cashplusgroup.com/.. /logo_e-money.svg you can save 1.3KB (54% compression rate)
By compressing http://www.cashplusgroup.com/.. /jellyfish-counter.css?ver=4.8.6 you can save 1.2KB (65% compression rate)
By compressing http://www.cashplusgroup.com/.. /front.min.js?ver=1.2.41 you can save 1.1KB (61% compression rate)
By compressing http://www.cashplusgroup.com/.. /styles.css?ver=5.0 you can save 1KB (61% compression rate)
By compressing http://www.cashplusgroup.com/.. /wp-embed.min.js?ver=4.8.6 you can save 647B (47% compression rate)
By compressing http://www.cashplusgroup.com/wp-content/uploads/2017/08/logo_ema.svg you can save 610B (45% compression rate)
By compressing http://www.cashplusgroup.com/.. /Phone.svg you can save 440B (41% compression rate)
By compressing http://www.cashplusgroup.com/.. /slider-arrow-right.svg you can save 365B (50% compression rate)
By compressing http://www.cashplusgroup.com/.. /slider-arrow-left.svg you can save 359B (49% compression rate)
By compressing http://www.cashplusgroup.com/.. /journeyline-hero.svg you can save 339B (41% compression rate)
By compressing http://www.cashplusgroup.com/.. /journeyline-time.svg you can save 305B (41% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.googletagmanager.com/gtm.js?id=GTM-W2WLWJ	15 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

9.68MB

Image optimisation

You can save 7MB (85% compression) by optimising the images below:

By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Consumer.jpg you can save 2.2MB (98%) data.
By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-SMEs.jpg you can save 1.6MB (98%) data.
By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Proving-Its-Possible.jpg you can save 1.6MB (67%) data.
By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Hero-1920x1080.jpg you can save 986.1KB (82%) data.
By lossless compressing the http://www.cashplusgroup.com/.. /About-Us-Contractors-Resized.jpg you can save 602.9KB (79%) data.

Links

We found a total of 20 different links.
Internal links: 14
External links: 6

External links:

Link text (anchor)	Link strength
https://twitter.com/APS_Fin
https://www.linkedin.com/company/advanced-payment-solutions
“…The alternative finance provider behind Cashplus has drawn up plans to tap investors for £5 million…”
“…Banking provider APS financial has launched a four-year fixed-term mini-bond paying 7pc a year…”
“…developing new technologies that provide fair and simple solutions to current account customers…”
“…‘Non-bank banks’ do not look the same as traditional providers, but that’s sort of the point…”

Internal links:

Link text (anchor)	Link strength
http://www.apsfinancial.co.uk
Home
About
Solutions
News & Media
Careers
Contact Us
http://www.apsfinancial.co.uk/contact
Contact
Security, Privacy & Cookies
Terms of Use
Cookie Policy
×
http://www.apsfinancial.co.uk/#

Website security

217.160.223.131

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Systematically smashing banking barriers, ( 530px from top )

Typos

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SEO report of apsfinancial.co.uk